The rapid rise of Web3 and blockchain technology has brought about significant shifts in the way projects engage with users.
According to Robby Yung, CEO of Animoca Brands, the future of Web3 will be closely tied to platforms like Telegram.
In fact, he predicts that every blockchain project will soon incorporate a Telegram strategy, much like the mobile app boom in the early 2000s revolutionized online banking.
This marks a new era of mass adoption, where platforms like Telegram become essential for user onboarding, community building, and viral growth.
Telegram: A Hub for Crypto Gaming and Mass Adoption
Telegram, originally launched as a simple messaging app, has evolved into a crucial platform for the Web3 ecosystem.
With over 950 million users globally, it has become the go-to destination for crypto projects, particularly in the gaming space.
Games like Hamster Kombat have amassed over 300 million users, leveraging Telegram’s open structure to build large communities and drive viral engagement.
This success isn’t just a fluke; it represents a significant shift in how crypto projects reach and engage their audiences.
Yung explains that Telegram’s role in Web3 is similar to what mobile apps did for online banking. Just as banks quickly realized the need for mobile apps to complement their websites, blockchain projects are now recognizing the necessity of having a Telegram presence.
Whether it’s through Telegram-based games or community channels, the platform is becoming a key player in Web3’s mass adoption journey.
Why Telegram?
What makes Telegram so appealing for crypto projects? Yung points out that it offers a seamless way to onboard new users while integrating marketing and engagement strategies.
Telegram allows projects to create games, community chats, and educational channels that funnel users towards their core experiences.
Take PiP World, for example, a gaming ecosystem that used a tap-to-earn game on Telegram to draw in nearly 370,000 monthly users.
These users are then directed to other products within PiP World, creating a streamlined path from casual interaction to deeper engagement.
Additionally, Telegram’s embrace of Web3 technologies has made it a hotspot for crypto adoption. The platform has introduced a native wallet and supports various crypto projects, allowing users to easily engage with decentralized finance (DeFi) apps, gaming tokens, and more.
Unlike traditional platforms like Steam, which have restricted Web3 features, Telegram has opened its doors to these innovations. This openness has allowed projects to scale quickly, driving massive user growth.
Viral Marketing and Growth Strategies
Telegram’s viral potential is another factor contributing to its growing importance. The platform’s tap-to-earn games, for instance, have proven incredibly effective at encouraging users to share content, follow channels, and engage across social media.
Hamster Kombat is a prime example, boasting 37 million YouTube subscribers thanks to its viral marketing strategies.
Similarly, Notcoin, another popular gaming token, reached a market cap of nearly $3 billion, making it one of the most successful crypto gaming tokens of the year.
Yung believes this viral approach will only become more common. As Web3 projects increasingly adopt similar strategies, Telegram will continue to serve as a crucial platform for crypto projects looking to expand their user base and achieve mass adoption.
By tapping into Telegram’s unique features and vast user base, these projects can not only grow but thrive in the rapidly evolving Web3 landscape.
Conclusion
As the Web3 space continues to grow, the importance of platforms like Telegram cannot be overstated.
With its ability to engage users through viral marketing, support crypto innovations, and provide an open space for decentralized projects, Telegram is poised to play a critical role in the future of blockchain adoption.
Whether through gaming, DeFi, or educational content, Web3 projects will increasingly rely on Telegram to drive user growth and achieve their goals.
The message is clear: to succeed in the Web3 era, having a strong Telegram strategy is no longer optional—it’s essential.