As the world of Web3 continues to expand, it’s becoming clear that Telegram is more than just a messaging platform; it’s a vital tool for driving user engagement and mass adoption in the crypto space.
Robby Yung, CEO of Animoca Brands, recently shared insights into why he believes every Web3 project will soon incorporate Telegram into their growth strategies. And if you’re involved in the crypto world, you’ll want to pay attention to this.
The Rise of Telegram in Web3
Telegram has seen an explosive rise in popularity, especially in crypto gaming. Games like Hamster Kombat have attracted over 300 million users, setting the stage for mass adoption of blockchain technology.
But it’s not just about gaming; the platform has become a key player for all kinds of Web3 projects, from decentralized finance (DeFi) to NFT marketplaces.
According to Yung, having a Telegram strategy is no longer optional—it’s a must. The platform’s ability to serve as a distribution and marketing channel makes it invaluable for onboarding new users.
Whether through interactive games or educational channels, Web3 projects can easily guide users toward their core offerings.
Projects like PiP World, which launched a tap-to-earn game on Telegram, are prime examples. With around 370,000 monthly users on its channel, PiP World leverages Telegram’s massive audience to funnel users into its ecosystem.
Crypto Growth Mirrors Telegram’s Expansion
The connection between Telegram and the rise of crypto wallets is hard to ignore. In early 2023, there were fewer than 250 million wallets with positive balances.
By March 2024, that number had skyrocketed to nearly 400 million. This surge directly aligns with the growing role Telegram plays in Web3, particularly with the rise of The Open Network (TON), a blockchain widely used on the platform.
TON recently hit a milestone of over 100 million holders, further proof that Telegram’s integration with Web3 is driving crypto adoption on a massive scale.
The Power of Viral Marketing
One of Telegram’s standout features for Web3 projects is its viral marketing potential. Games and crypto initiatives can engage users in ways that other platforms simply can’t match.
Take Hamster Kombat, for instance. By using viral mechanisms within Telegram, the game’s YouTube channel amassed 37 million subscribers.
Similarly, Notcoin, another crypto project, reached an astonishing market cap of nearly $3 billion—thanks, in large part, to its success on Telegram.
These viral strategies are replicable and, according to Yung, will soon be a staple for every serious Web3 project.
The platform allows crypto developers to break free from traditional restrictions imposed by gaming platforms like Steam, which have been hesitant to embrace crypto and NFTs.
Why This Matters for the Future of Web3
In the rapidly evolving world of blockchain, Telegram’s open, user-friendly environment provides an unmatched opportunity for Web3 projects to reach new audiences.
As more projects adopt Telegram’s features, from gaming to educational channels, the platform is set to play an even bigger role in the mainstream adoption of crypto technologies.
For anyone involved in Web3, now is the time to develop a strong Telegram strategy. Whether you’re creating games, launching a DeFi platform, or introducing NFTs, Telegram offers a unique way to engage users and grow your project.
With nearly a billion users and counting, Telegram is not just a messaging app anymore. It’s a gateway to the future of Web3, and as Yung puts it, “Every Web3 project will soon have a Telegram complement.”